Maybe you’re an entrepreneur with an idea, but are unsure if it’s going to work in the market. Maybe your products are good and you want them to perform even better on key metrics. Or you’re a developer or designer fed up with being brought in at the end of projects that seems likely to fail. If your reason is anything related to validating ideas and reducing the risk of your product failing, you’re in the right place.

We’re here to share with you our experience using lean experimentation to reduce the risk of failure like this. Whatever your background, we want to provide you with ideas and examples to help you make more informed decisions on your projects and reduce risk of product failure by getting data from small, quick experiments from the very beginning. You may be familiar with the concept of Lean; since the release of Eric Ries’ Lean Startup there has been an explosion of books about the topic in related fields such as design, development, and even venture funding. What makes this book different is its concise nature and practical examples meant to not only inspire you, but to impart concrete ideas about how to apply lean experimentation in the real world.