Lean experimentation in product development has been sweeping through the tech and startup worlds, yet remains an elusive, abstract concept for many organizations. In Lean Experimentation in Action, experienced lean coaches Maryam Aidini and Kylie Castellaw present a simple and straightforward framework for leanly validating assumptions that could kill your product. Through practical examples and simple templates, you’ll walk away ready to face product fears honestly and make more informed decisions — the fundamental steps to reducing risk in product development.

In true lean form, Lean Experimentation in Action was conceived, written, tested, and published in just two months; Maryam and Kylie wanted to get it out there sooner rather than later and learn by doing. Now you can use the same techniques to validate your products to reduce risk and make the most of potential opportunities.

Available now on Leanpub  and Amazon Kindle.